International Pizza Expo
Creative Direction, Event Branding & Experiential Design
Pizza Expo is the largest pizza industry event in the world, bringing together thousands of operators, suppliers, and innovators each year in Las Vegas. As Creative Director, I lead the overall creative direction for the show’s brand, marketing campaigns, and event experience.
My role focuses on developing creative concepts that scale across marketing, digital platforms, social media, and the physical event environment. This includes everything from brand storytelling and promotional content to large-scale signage and experiential activations on the show floor.
Creative Direction & Brand System
To create a cohesive visual identity across the event, I developed the overall look and feel of Pizza Expo’s marketing and show graphics. This creative system was designed to translate across campaigns, editorial content, social media, and the physical event environment.
A key element of the visual system is the bolt/slice symbol, an iconic graphic device that merges the energy of the brand with the instantly recognizable form of a pizza slice. The symbol appears throughout event signage, marketing materials, and digital graphics, helping unify the visual identity of the show.
